A limiting belief that I'm obliterating is the notion that people are, or will be annoyed with me if I post on social media everyday. As I was reflecting on this, it dawned on me that tons of messages and "posts" are thrown at us everyday without our permission. They're called advertisements.

We let Mcdonalds, Kay-Jewlers, and Toyota shove their brands down our emotional and psychological throats almost every day. On the TV, while we're driving, with our eyes and ears. It's so normal that we don't even question how invasive it can be.

What those companies are doing with their ads are running a narrative for their brand, ultimately to have you buy their products.

It then occurred to me that even if we don't have a company, or use our social media for dollars, we are STILL pushing ads of ourselves and our brand with every social media post.

The question then is, what's your brand? What message are you putting in front of people's faces and attaching it to your name?

THAT'S how people come to know you in this day and age. Let me give you an example.

A couple years ago I posted every morning with stats from my glorious "Morning Walk of Champions." Each day, around 6 or 7 am, I'd post the step count, mile count, calories, and some kind of reflective memoir I came to that morning. This became a part of my brand for the time being.

When I'd see people in real life, family or friends, they'd mention the Walk of Champions. Even WELL after I stopped posting those WOC posts, and had stopped doing them, people were STILL asking me how those walks were going.

See picture below for sample of Walk of Champions status update:

Here's the point: People associate what you post to who you are and what you do in life.

I know that seems obvious, but there's high practicality and consequence to the way we can use social media to work FOR us (and against us).

Thing is, most people don't use social media for a bigger purpose. They use it to share what they like, what they see, and what they want uber likes for. Sometimes, what we share does not coincide with the brand we want the public to see. Said another way, sometimes what we post does not align with the person we want to become.

There's nothing wrong with posting how you want to post, or already post. The point of this article is to make you aware that how and what you post IS your brand. If you want to alter your brand, alter your posts.

Take for example the way big companies have altered their brand image over the years. If you haven't noticed, McDonalds has become more fancy. They use black tones a lot more. They have a more sleek, mature feel, even in-store.

If a long-standing company like McDonalds can change their brand, you can change your brand too (that is, if you want to or see a purpose to).

As I evaluate my social media accounts, to reflect on the brand I currently promote, it's definitely in the direction I want but not yet what I want. That's okay. It's a growing and learning process. I'm changing a lot, month to month. But you get what I mean.